How your customers make new Meta ads every month.
The steps
Before the first month
- 01
We learn your product.
We talk about who buys your product, why they come back and what you can say about it. That conversation shapes the first brief, in the words your customers use.
- 02
We open your round.
Each round of your Creator Program gets an application page in your brand's colours, with a clear notice that Sparkplug runs it. You share it with your customers, and we find more people like them. Nobody needs a following to apply.
- 03
Everyone auditions.
People get your product and film an audition video from a brief. We review every audition and write back to each person. We pay for every audition video that meets the brief, and you can run it as an ad after you approve it.
- 04
We start the monthly work.
The people who continue work with us as Creator Partners. Sparkplug contracts with them, coaches them and pays them. Your team approves their videos and runs the ads.
Every month
Briefs
We write each month's briefs from your product, the claims you've approved and what got spend last month.
Filming
Creator Partners film your product where they use it and speak from their own experience. We review every video and give feedback on what needs to change to meet the brief.
Approval
You approve every video before it reaches your ad account as a partnership ad.
Learning
We read your reporting to see which videos Meta puts spend behind. What we learn shapes next month's briefs.
You keep the ad account. We handle the people.
You run the videos as partnership ads in your own Meta account, in your campaigns and on your budget. We recruit and coach the Creator Partners, handle their contracts and pay, and set out usage rights in their agreements.
What we need from your team
Someone who approves videos
Give us a contact who can decide whether a video is ready to run. Every video needs your approval before it reaches your ad account.
Product for each round
Your team ships the product to the people in the round and marks each parcel as sent when you sign in. We give you the names and delivery addresses.
Time with whoever knows the product best
We speak regularly with your founder or product lead about why customers buy and what's changing. Those conversations give us material for the briefs. We agree how much time this needs before we start.
Your approved claims
Send us the claims you can support about your product. Every brief stays within that list.
Read access to your ad reporting
You add our system user to your ad account so we can see the spend behind each video. We read your reporting and never change anything in the account.
What you see each month
Every brief
Sign in to read the month's briefs before filming starts, so you know what people will be asked to make.
New videos to approve
We review the finished videos against the brief before you see them. You decide whether to approve them for your ad account.
Spend on every video
See every accepted video and the spend behind it, by Creator Partner and by Creator Program. You can download any accepted video whenever you need it.
A bill you can check
Each closed month shows what you owe and what each line is for.
Questions
What does the price depend on?
We look at the products you want to cover, the new videos you need each month and the people needed to film them. The price includes a monthly fee to run the program, a fee for each video you accept and a share of the spend behind the videos. Your ad budget is separate, and you pay Meta directly. We agree the size of your Creator Program with you on the first call and put the price in writing before anything starts.
Do you run our ads?
No. You run them in your own Meta ad account, in your campaigns and on your budget. We read your reporting to see which videos get spend. We never change anything in your account.
Who are the people in the videos?
Your customers, and people like them who would buy your product. They work with us as independent Creator Partners. Sparkplug contracts with them and pays them.
Do they need a following?
No. We look at how they talk about your product. They don't need an audience to apply.
Who holds the rights to the videos?
Each person signs an agreement with us before any paid work starts. It sets out how their videos may be used, and your agreement with us matches it.
What happens if someone stops working with us?
We send you a list of the live ads that use their work. You pause them, and we check your reporting to confirm delivery has stopped.
How do you keep the claims accurate?
Every brief uses the claims on your approved list and nothing else. People talk about their own experience with the product, and every video is disclosed as an ad.
How soon do we see videos?
You'll see audition videos during your first round. We pay for those that meet the brief, and you can run them as ads after you approve them. The people who continue then move into the monthly work.
How long does it run?
Your Creator Program runs month to month until you give notice. You can run Creator Programs alongside each other to cover different product lines or a sale.
Sparkplug
Let's plan your first round.
Tell us about your brand, then pick a time to talk.